The chartered Institute of Marketing defines branding (corporate identity) as “an intangible endorsed with by badge of assurance”.
The truth is your branding is very much a physical, real and substantial part of your company.
A brand should reflect the organisations personality; where customers feel they are not just the consumer of a product, but their association with a brand is an experience; which is positive and beneficial to their own objectives, and lifestyle
At Marketing Mechanic we have a planned process of identifying the core values, and the unique personality of an organisation.
This enabling us to create a branding, which covey’s the distinctive, individuality and character of your company, in terms of: